• EXCLUSIVE: Christofle Constructs Store as Chic Paris Apartment

    19 days ago - By WWD

    PARIS - Upscale French silverware brand Christofle is opening a store on the French capital's Rue Saint Honoré, marking its push into lifestyle territory.
    “For nearly four years now we've been working on renewing Christofle,” said chief executive officer Olivier Fremont, tracing the house's evolution from a silversmith, established in 1830, to a jewelry and lifestyle brand.
    The focus reflects a broader trend across industries, including fashion, as brands expand into new areas in a bid to draw in consumers whose choices have multiplied with online options. Spurred on by the growing...
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  • The Official BAPE Paris Store Address Is Now Revealed

    The Official BAPE Paris Store Address Is Now Revealed

    19 days ago - By Hypebeast

    After its official announcement late October, we now have the confirmed address for BAPE's newest location in Paris, France. Previously, the only location to purchase A Bathing Ape in France was the soon-to-be-defunct Colette on Rue Saint Honoré, but the flagship store will be within walking distance from Châtelet station and Pont Saint-Michel bridge. Additionally, those looking to shop or line up will be happy to learn Supreme Paris is only a seven-minute walk away. While no imagery is currently available for the store, it is speculated that architectural firm Wonderwall may have the...
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  • A Bathing Ape to Open Store in Paris

    19 days ago - By WWD

    SPACE FOR AN APE: A Bathing Ape, the Japanese street wear label, is opening a store in central Paris on Dec. 1.
    The first French standalone store for the brand, which was founded in 1993 by Tomoaki Nagao, known as Nigo, will be on the Rue de la Verrerie, a street that runs parallel to the Rue de Rivoli not far from the capital's City Hall.
    Stretching across 1,500 square feet, the space will bring a futuristic touch - via stainless steel walls and grey marble floors - to a Haussmann-style building facing Paris department store BHV Marais. A Bathing Ape's owner, I.T, has teamed up with BHV...
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