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  • Christopher Wylie: 'The fashion industry was crucial to the election of Donald Trump'

    12 days ago - By The Guardian

    The Cambridge Analytica whistleblower reveals how certain brands were weaponised during the US election campaign Christopher Wylie, the whistleblower who exposed the widespread misuse of data by his former employer, Cambridge Analytica, has revealed how the company “weaponised” the fashion industry in the run up to the 2016 US election, which he claims helped Donald Trump get elected. Speaking at the annual BoF Voices festival in Oxfordshire, Wylie revealed for the first time a matrix based on data collected by the firm to show how users' preferences for particular brands on social media...
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  • Must Read: Cambridge Analytica Relied on Facebook Users' Fashion Preferences to Elect Trump, The State of Fashion in 2019

    Must Read: Cambridge Analytica Relied on Facebook Users' Fashion Preferences to Elect Trump, The State of Fashion in 2019

    12 days ago - By Fashionista

    These are the stories making headlines in fashion on Thursday. Cambridge Analytica relied on Facebook users' fashion preferences to elect TrumpEarlier this year, whistleblower Christopher Wylie revealed that the political consulting firm Cambridge Analytica, which had worked for the Trump...
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  • It Looks Like Cambridge Analytica Used Fashion Brands To Elect Trump

    It Looks Like Cambridge Analytica Used Fashion Brands To Elect Trump

    12 days ago - By Refinery29

    At this point, it'd be shocking if news broke that someone or something didn't nefariously influence the 2016 election. But new revelations from Business of Fashion's Voices conference in Oxfordshire, England hit close to home: whistleblower Christopher Wylie, who wore Yeezy sneakers to break the news on Wednesday, revealed that Cambridge Analytica , the data firm of which he was previously the director of research, weaponized fashion brands to help elect now-President Donald Trump. The firm used Facebook likes for labels such as Wrangler and L.L. Bean to build algorithms to spread...
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  • Cambridge Analytica used fashion brands to elect Trump

    12 days ago - By Fashion United

    Political marketing firm Cambridge Analytica supposedly “weaponized fashion brands” to help put President Trump into office. Christopher
    Wylie announced this surprising news at Business of Fashion's Voices conference on Thursday.
    The former director of research for the marketing firm first became a whistleblower earlier this year when he revealed that Cambridge
    Analytica had misused data of millions of Facebook users.
    Wylie presented evidence at Voices that shows Cambridge Analytica had used Facebook users' preferences for fashion brands to build algorithms to target users with messaging...
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