• Groupe Bogart Strengthens Vertical Integration Strategy

    2 monthes ago - By WWD

    PARIS - Fragrance and beauty maker Groupe Bogart is building on its vertical integration strategy and will more than double its sales with the acquisition of the Distriplus Group, Belgium's second-largest fragrance and cosmetics retailer.
    The French group said Friday that it has signed an agreement to buy Distriplus' share capital. Terms of the deal were not disclosed.
    With the purchase of the Belgian seller, with 200 doors under the Planet Parfum and Di banners, Groupe Bogart will generate almost 200 million euros in additional revenues, causing its yearly sales to grow by 2.5 times to...
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