• ‘I don't think elegance is relevant': Vetements' Demna Gvasalia, the world's hottest designer

    One year ago - By The Guardian

    The 36-year-old Georgian is bored of fashion as fantasy and has eschewed the tropes of Parisian glamour for flea market catwalks, crumpled styling and haute couture hoodies. Where can he go next? To understand what makes Demna Gvasalia the hottest designer in Paris right now, you first need to forget everything you think you know about Paris. Forget Catherine Deneuve , forget Jane Birkin, forget Françoise Hardy. Forget trenchcoats, silk blouses, ballet pumps and straw baskets. Forget Amélie in Montmartre and Carrie Bradshaw in Ladurée. The Paris of Gvasalia, designer of Vetements and...
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  • Demna Gvasalia Says Vetements Is "About the Street" in Recent Interview

    Demna Gvasalia Says Vetements Is "About the Street" in Recent Interview

    One year ago - By Hypebeast

    Demna Gvasalia , of Vetements and Balenciaga , recently sat down with The Guardian to speak about a number of topics related to his work, personal philosophies and fashion in general. In the interview, he gives us insights on a few topics - what he thinks about elegance, who Vetements is aimed at and how the brand works. He also adds his own views on what it means to take risks.
    On elegance:
    “I don't think elegance is relevant.”
    On who Vetements is aimed at:
    “Vetements is about the street, and on the street I don't think elegance is what people are aiming for.”
    How the brand works:
    “We do...
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