• Browns Go East With Their New Shoreditch Store

    1 month ago - By 10 magazine

    For the first time in twenty years, Browns are opening a brand new store. They're going east. To Shoreditch. Housed in a former print factory, Browns East will be the very first incarnation of their Nomad project - what they are calling “augmented retail.” And what is augmented retail? I hear you ask. Well, from what we've gleaned from the mega press release, is a store with an ever-changing appearance via shopping concepts that are tailored to the neighbourhood. Fancy.
    Customer is front and centre of the new approach. “Browns East will feature Farfetch's Store of the Future technology”...
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  • Slam Jam Socialism and 'Buffalo Zine' Head to Scotland in New Fall 2017 Editorial

    Slam Jam Socialism and 'Buffalo Zine' Head to Scotland in New Fall 2017 Editorial

    1 month ago - By Hypebeast

    To showcase its Fall/Winter 2017 selection, Slam Jam Socialism - the online aspect of Italy's legendary Slam Jam stores - has teamed up with London-based publication Buffalo Zine. For the editorial, Buffalo Zine decided to head to the Scottish highlands, and paired Slam Jam's pieces with kilts, one of Scotland's most iconic pieces of clothing.
    As well as the kilts, the editorial includes warm-weather pieces, such as hoodies from Japanese label sasquatchfabrix. , as well as the wool Brushed Arrows pullover and mixed-check shirt from Off-White™. Graphic T-shirts from the likes of Call Me 917...
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  • Look Inside Browns' New East London Store

    Look Inside Browns' New East London Store

    1 month ago - By Hypebeast

    Since its founding in 1970, London retailer Browns has become one of the best known and most respected stores in the UK. Its initial location - the flagship in Mayfair - was the first place in the UK to stock brands such as Calvin Klein and Jil Sander , and the store was influential in launching the careers of designers, such as Alexander McQueen and Christopher Kane .
    After almost half a century in West London, the store has branched out and opened a new space in a converted East London printing factory. Similarly to the flagship, the new store features an enviable brand list with pieces...
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