• 'Show that never happened': Prada's digital hangover in Milan

    24 days ago - By The Guardian

    Miuccia Prada's swansong was captured in five films in an age of post-pandemic fashion shows Six months since the last fashion week shows were held in front of an audience and after a week of streamed couture and men's shows in Paris, there was somewhat of a digital hangover at Milan fashion week. “Can we go back to real shows now?” was the plea from one of those with a compromised posture and dry eyes from squinting at a tiny computer screen as Miuccia Prada got Milan underway with a series of five videos, subtitled: “The Show That Never Happened”.
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  • From GMBH to Doublet - 10 Brands Who Aced Digital Paris Men's Fashion Week

    From GMBH to Doublet - 10 Brands Who Aced Digital Paris Men's Fashion Week

    24 days ago - By 10 magazine

    Ah, what a cracking five days of URL fashions it has been! The inaugural Digital Paris Men's Fashion Week saw brands across the board dabble into the various virtual worlds, each prepped and ready with their own distinct way of showing their latest collections. Some created digitalised avatars, others shot innovative films. Some didn't even show any of their clothes at all. With Milan Digital Fashion Week now in full swing, we thought it would be best to round up some of our favourite digital showcases of the week. Think of this as 10's PFW recap, brought to you live from our kitchen...
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  • Prada: Menswear SS21

    24 days ago - By 10 magazine

    
    Why collaborate with one global creative when you can do it with five? With her first foray into digital fashion week, Mrs Prada didn't disappoint. Rising to the occasion and the opportunity a digital format presents, she worked with five of her favourite creatives; Terence Nance , Joanna Piotrowska , Martine Syms , Juergen Teller and Willy Vanderperre. Each produced a video short of the SS21 collection, offering a different, highly personal point of view on the Pradaverse. From Vandepere's hazy groupings of skinny-suited youths, to Piotrowska's scenes of choreographed social awkwardness...
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  • Live Coverage From Milan Digital Fashion Week

    24 days ago - By WWD

    MSGM:
    MSGM kicked off the first edition of Milan digital fashion week with a moving short movie portraying the spirit of the new generation of Italian boys and girls.
    Directed by Luca Finotti and shot in several Milan locations, the film expresses a sense of freedom and joy, along with a message of inclusivity thanks a to a diverse casting. Showing iconic pieces of the MSGM men's spring 2021 and women's resort 2021 collections, the short movie is a spontaneous, uncomplicated celebration of freedom, love and friendship.
    “I wanted the spirit of this project to be pure and refreshing as a...
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