Swimwear, Young Labels Capture Attention at Unique by Mode City
5 monthes ago - By WWD
PARIS - The swim and beach categories proved fizzier than lingerie, and a “body positive” message prevailed at the recent Unique by Mode City and Interfilière intimate apparel trade shows here. Core brands continued to diversify their lingerie offer for spring 2019 to cater to changing consumer tastes and grow their swimwear proposition in the face of a lackluster lingerie market. The event, at the Portes de Versailles July 7-9, included a runway show in which a selection of influencers with diverse body shapes, rather than models, walked the catwalk.
“There is a sense of a new energy in...
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