• Sillages Paris Founder Talks Scents

    5 monthes ago - By WWD

    PARIS - Sillages Paris - the first start-up L'Oréal's new venture capital fund, BOLD Business Opportunities for L'Oréal Development, has taken a minority stake in - was founded online to shake up the traditional fragrance model.
    The brainchild of Maxime Garcia-Janin, who launched the brand in November 2017, Sillages produces customized fragrances based on artificial intelligence and machine learning with input from perfumers.
    “What we wanted to do was revise French high perfumery through digital,” the 27-year-old told WWD.
    Garcia-Janin had previous stints at LVMH Moët Hennessy Louis...
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