Bloomingdale's Goes to ‘Heart' of the Matter in Spring Campaign
5 monthes ago - By WWD
A LOVE STORY: Bloomingdale's has called on New Yorkers Sarah Jessica Parker, Christy Turlington Burns, Alan Cumming, Yankees' shortstop Didi Gregorius and Elaine Welteroth to bring the retailer's spring ad campaign to life. The campaign, called “Heart of N.Y.,” begins April 23 and gathers the stories of these well-known New Yorkers who encapsulate the energy of the city and speaks to the emotional connection people have with Bloomingdale's. The focus is on the 59th Street flagship.
A large-scale outdoor schedule will include wild postings throughout the city, a subway takeover and wrapped...
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