Whistles opens first US store location in New York
27 days ago - By Fashion United
The U.K. fashion brand Whistles is expanding to the U.S. market with the opening of its first standalone store in New York.
The location, which spans an entire block, opened Thursday on Spring
Street in Manhattan's SoHo neighborhood. The shop's inventory will comprise the brand's womenswear pieces, including shoes and accessories.
The boutique was designed by London-based design studio Matter, the company behind several of the labels additional store locations. The decor of the location includes paintings by UK artist Rosie Tonkin.
Launched in the 1970s, the fashion house has been...
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Fashion Brand Nicholas K Cites ‘Longevity' as Key to Sustainability
27 days ago - By WWD
In a fast-fashion world, the concept of “seasonless,” enduring apparel is a breath of fresh air. And for sustainable fashion brands such as Nicholas K, designed by Arizona-born brother-sister duo Nicholas Kunz and Chris Kunz, longevity is the cornerstone of its company ethos.
True to form, its brick-and-mortar store in New York's SoHo is light, breezy and brimming with viridescent foliage. Fully aligned with its “urban nomad” aesthetic, the store contrasts the city environment around it with a “green entry” and series of hanging plants that cascade between suspended clothing racks. Billowy...
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