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Michael Kors, Ralph Lauren Take Top Spots in Online Luxury Market Share
5 monthes ago - By WWD
As online global luxury sales are pegged to grow between 6 percent and 8 percent this year - garnering more than $313 billion in sales, according to Bain & Co. - the latest report from PMX Agency shows brands are “now generating a wave of new tactics for customer growth, community building and collaborative storytelling.”
In its annual report, researchers at PMX said these tactics include keying into Millennials' shopping preferences to inform and shape how products and services are being presented in the luxury market. Meanwhile, Michael Kors and Ralph Lauren continued to fight for the...
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