Millennials Steer Clear of In-store Retail Apps
10 days ago - By WWD
Despite the ongoing stereotype that Millennials embrace all things digital, Civic Science's latest research on the use of in-store apps proves that the demographic is wary to embrace technology that might be viewed as unnecessarily cumbersome. The market intelligence firm surveyed U.S. adults to discern the frequency and popularity of retail apps.
According to the survey results, 16 percent of respondents had used retail apps while shopping in a bricks-and-mortar. And while that might seem promising on the surface, an additional 15 percent had never heard of mobile apps, leading basically...
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