• QVC launches new brand identity

    2 monthes ago - By Fashion United

    Shopping network QVC has unveiled a new brand identity and logo in the
    US, ahead of an International rollout, which it states reflects “QVC's leadership as a digital destination for inspired shopping”.
    The new QVC logo features a “Q” with a simple square surrounding it, which the shopping channel states represents the many screens through which customers connects with QVC, while the circle symbolises the “constant conversation” QVC creates with its customers, and the line echoes “both an open door to a vibrant community and the handle of a magnifying glass that stimulates discovery”.
    The...
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