Chinese Luxury Market: Chanel Tops in Handbags and Fashion Apparel
3 days ago - By WWD
For luxury brands operating in the Chinese market, the bigger they are the better their chances for grabbing mindshare among consumers.
That's according to the latest survey on global luxury goods from RBC Europe Ltd. Analyst Rogerio Fujimori concluded that category leaders will extend their lead, which bodes well for LVMH, Richemont, Swatch Group, Kering, Hermès and Tiffany.
The latest study surveyed 643 affluent Chinese consumers between ages 18 and 65 who have bought at least one luxury product in the last 12 months. Sixty-two percent are between ages 18 and 34, while only 6 percent are...
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