• Five Ways to Wear Subversively Sexy Swimwear this Summer

    3 days ago - By AnOther

    The word swimsuit was coined in 1915 by the Jantzen Knitting Mills company. Its logo - a figure clad in a scarlet one-piece, named ‘Jantzen's Diving Girl' - evolved over the years to keep abreast of fluctuating trends. At first, her stockings and swimming cap were removed. Then in the 1940s, the red, cartoon swimsuit became strapless and backless, emblematic of a shift in the sartorial doctrine that once dictated the way women should dress for water-based leisure...
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