• Li Ning Fall 2019

    6 days ago - By WWD

    Li Ning is one of the largest brands in China. It traces its history back 30 years when the decorated Chinese gymnast of the same name created a sports-inspired brand that has become a household name and a public company that is traded on the Hong Kong Stock Exchange.
    But despite its lofty position in its home country, Li Ning, the label, has limited distribution in the U.S. and Europe. So its first show on the women's calendar during New York Fashion Week was intended to change that. Ditto for its association with marketing consultant and former Adidas executive Liad Krispin, who is...
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