• Maloja on what is takes for a sportswear brand to thrive

    1 month ago - By Fashion United

    INTERVIEW German sports brand Maloja, which just opened its first US flagship store in Stowe, Vermont , was founded 15 years ago in a small village in Bavaria. Although in the beginning, not everything was running smoothly, the label with its unusual and fashionably designed road and mountain bike collections quickly built up a fan base. In the biking strongholds around the Alps, everyone was suddenly wearing
    Maloja. What sets the brand appart is that cyclists aren't just doning
    Maloja gear on the bike, but also in their leisure time.
    Maloja is one of very few sportswear brands that...
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  • German sportswear brand Maloja opens first US flagship store

    German sportswear brand Maloja opens first US flagship store

    1 month ago - By Fashion United

    Bavarian sportswear brand Maloja opened its first US flagship store on 28th September, in the winter sports and mountain biking resort Stowe in
    Vermont. The brand has made a name for itself in the USA in recent years and last winter announced its commitment as a clothing sponsor for the US biathlon team. The opening of the first US flagship store took take place after more than ten months of careful preparation according to the company.
    “The USA is one of the most exciting but at the same time most difficult markets in the world. High tariffs and fierce competition put pressure on...
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