• Boucheron Opens Vendôrama Show With Evening Event

    9 days ago - By WWD

    MINGLING AT THE MINT: Guests at Boucheron's interactive Vendôrama anniversary exhibit began their journey at the back door of the 18th-century Hôtel de la Monnaie. Who would guess that it would open on to a graffitied tunnel?
    The uninitiated might be forgiven for missing the references in the tags: 1858 - that would be the year the house founder Frédéric Boucheron opened his first store - and Quatre for the jewelry line launched in 2004.
    Inside a temporary exhibit space sitting in the courtyard, visitors were served up a mix of screens, live actors, and jewelry displays, set amidst rich...
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