• I Cracked the Formula to a Successful Instagram Brand

    3 days ago - By Who What Wear

    Like any typical Sunday, I was winding down my weekend, laying in bed with a facemask on, scrolling through my Instagram feed. In part to inspire my Summer shopping, in part to keep up with my friends, and in part because well, I was bored. But, as I endlessly thumbed away, I had that eerie sort of deja vu that a top I went to bookmark was one I'd saved before. Flip over to my saved page and I'd been tempted by a something strikingly similar, more than once in fact. A full-on investigation of my double-tapping habits highlighted the fact that there is a collection of brands that I've been...
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