• Activision Blizzard Partners With Nielsen to Track Esports Brands

    3 monthes ago - By Variety

    Video game publisher Activision Blizzard announced Monday it's teaming up with global measurement and data analytics company Nielsen to track and value esports brand investments across the company's multiple leagues and titles. Nielsen will use the same methodology it uses to track traditional sports brands to assess brand exposure in Activision Blizzard esports events across...
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