• This Is Officially the Most Valuable Brand in the World

    6 monthes ago - By Who What Wear

    Quick: Think of the biggest, buzziest companies in the world. What comes to mind? Surely, tech giants like Google, Apple, and Facebook are at the top of everyone's list-and rightly so. But as it turns out, only one company is officially the world's most valuable: Amazon. WWD reported on a new study conducted by Brand Finance, an independent business valuation and strategy consultancy, which just released its annual list of the 500 most valuable brands in the world. The retail powerhouse scored the number one spot, beating out Apple and Google in the second and third spots, respectively...
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  • Amazon Muscles Out Google to Garner Top Spot in Brand Value

    Amazon Muscles Out Google to Garner Top Spot in Brand Value

    6 monthes ago - By WWD

    In its annual rankings of the 500 most valuable brands, Brand Finance named Amazon as number one, moving up from third place in last year's list and bumping out Google, which took third place this time. Apple remained number two.
    Amazon's brand value came in at $150.8 billion, up 42 percent from 2017. Apple's brand value rose to $146.3 billion from $107 billion in the prior year while Google jumped to $120.9 billion this year from $109.5 billion.
    “Brand Finance calculates brand value using the royalty relief methodology, which determines the value a company would be willing to pay to...
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