• How Instagram Willed a MAC x Aaliyah Collaboration to Life

    3 monthes ago - By WWD

    Three years ago, fans of the late music artist Aaliyah began calling for a collaboration with MAC. An onslaught of social media posts sent the idea trending online - there were even product mock-ups - and when more than 25,000 people signed a Change.org petition asking for a limited-edition MAC collection, the makeup brand couldn't ignore the buzz.
    On Wednesday, MAC will unveil MAC x Aaliyah, a tribute to the singer who, nearly 17 years after her death by plane crash, continues to impact modern-day music, fashion and beauty. The collection consists of four lipsticks , one lip pencil , four...
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