• NBCU Taps People's Choice Awards to Blend Commercials, Content

    8 days ago - By Variety

    Viewers who tune in to the broadcast of the 2018 People's Choice Awards this weekend on E! won't have to work too hard to find advertisers getting in on the event. Subaru will be active during scenes shot from the awards-show red carpet. EBay will sponsor shots of what's happening backstage. T-Mobile will sponsor a...
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