The Unknown Los Angeles Brand Poised to Get Big
29 days ago - By Who What Wear
The brand launched in April with five styles, named after the personalities the Evewear girl can be on any given day: the Tomboy , the Free Spirit , the Icon , the Girl Next Door , and the Romantic. A feature on Vogue.com came soon thereafter, building buzz for the sustainable, crazy-soft clothes that are designed to wear from day to night. The aesthetics of the brand (displayed to great effect on the Evewear Instagram ) are straight up a Tumblr dream, with a signature identity so specific that their imagery, language, and product come together to create an immersive Evewear world. Read on...
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