• ThirdLove Now Offers More Bra Sizes Than Any Other Lingerie Brand

    5 days ago - By Refinery29

    ThirdLove is no stranger to making waves within the lingerie industry. After Heidi Zak and her husband launched the bra-focused startup in 2013, they built the brand's name on a revolutionary bra- fitting iOS app meant to help women finally find their right bra size , without the hassle of an in-person consultation. And since then, the label has remained dedicated to its ethos of disrupting the bra shopping experience by releasing an inclusive range of sizes , along with a new collection of nude bras that challenges the traditional limits surrounding nude color offerings. Suffice it to...
    Read more ...

     

  • Panache Introduces ‘Find Your Fit' Campaign

    Panache Introduces ‘Find Your Fit' Campaign

    5 days ago - By WWD

    Panache wants women to know their bra size.
    The intimate apparel brand is continuing its “Find Your Fit” messaging that it developed in 2017 after finding out that more than half of women have never had a professional bra fitting. The campaign included 400 global fit events that took place in the U.K., Europe, U.S. and Australia.
    “When we learned this stat, we realized the importance of creating regional fit events,” said Sarah Froggatt, marketing director at Panache. “Panache's ‘Find Your Fit' events are giving women an opportunity to discover their true bra size and find styles that...
    Read more ...

     

  • ThirdLove's Expanded-Sizes Bra Line Is Now on Sale

    5 days ago - By People

    Finding a perfect fitting bra that's supportive, comfortable and pretty has been a seemingly impossible feat for women for years. ThirdLove aimed to change all that - and thanks to their half size offerings and bra 101 fitting centers that allow you to find the perfect style, size and fit, women everywhere made the brand their new go-to lingerie line. And now even more women can have access to the brand's beloved fit, because they're extending to include 24 new bra sizes, with bands going up to a 48 and cup sizes AA through H. And there was certainly demand: in the weeks leading up to...
    Read more ...