American Apparel is coming back to UK, guys!
7 monthes ago - By Metro
American Apparel is back - this time without the uncomfortable, hyper-sexualised imagery.
The brand packed up shop in the UK in 2016, after going into administration and years of battling criticism over its near-pornographic treatment of female models.
But it's now been relaunched online under the leadership of an all-female board.
Its new campaign, created by UK agency Thinking Juice, is taking a different approach.
The brand's new owner, Gildan Activewear, says that will American Apparel will still be sexy, the goal this time isn't to sexualise or exploit women but rather to treat models...
Read more ...
American Apparel has relaunched in the UK
7 monthes ago - By Fashion United
American Apparel has relaunched online this month for the UK market with a message of more “inclusivity and diversity” across its product range.
Sabina Weber, director of marketing at American Apparel, said: “The UK is a loved and important market for American Apparel and customer demand made it easy for us to make the decision to enter back into the market.”
The brand, which has faced controversy for its use of young women in its advertising that were deemed ‘inappropriately sexualised', will return online only with its basics range, as well as new additions designed to appeal to...
Read more ...
The headlines of PourElles
How to edit your instagram photos (Apps + before after) ♡
Hello guys! ♡♡ This article is about editing apps that you can use to edit your photos. Below you can find examples of how I edited some of my photos and what apps did I...
Louis Vuitton Special
An Autumn Afternoon
C.P. Company Playfully Channels the '80s in Slam Jam Editorial
Following the launch of the C.P. Company Bespoke Colour project earlier this year, the Italian sportswear brand shares its 2018 fall/winter collection in Slam Jam 's latest...
L'Officiel Malaysia November 2018 Cover
Ralph Lauren receives Honorary Knighthood, Louis Vuitton coming to New York...
New backers buy in at Proenza Schouler Proenza Schouler has been bought back in its entirety by its designers Jack McCollough + Lazaro Hernandez a new private investor, Mudrick...
Rollacoaster Autumn/Winter Digital Cover
Harper's Bazaar U.S
Harper's Bazaar x Saks
Mango Winter 2018
C&M Media Is Seeking A Full-Time Intern In New York, NY
Full Time Paid Intern- Hours are from 9 am - 6pm - Monday - Friday C&M Media is a public relations and marketing firm that specializes in strategic planning for fashion...
The Stark, Chilling Sets of Luca Guadagnino's Suspiria
One of the key takeaways of Dario Argento's cult movie Suspiria is that it is very, very red. Sit through a late-night television broadcast or special cinema screening of the...