• Powering Up the At-Home Spa Business

    One year ago - By WWD

    Michael Todd Beauty's Sonicsmooth.
    The U.S. beauty devices category was sluggish last year, according to research from Kline, which cited a slowdown in innovation.
    Michael Todd Beauty, which has bucked the industry's sluggish sales trend, hopes to generate a big buzz with its pipeline of products cultivated for the expanding base of at-home spa customers.
    In particular, the company has identified consumer interest in duplicating medical spa services such as dermaplaning and microdermabrasion.
    “These are affordable, medical grade beauty devices for men and women to use,” said Erica Parker...
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