• Horizon Media Plans to Test Comscore to Measure Local TV Audiences

    10 days ago - By Variety

    Independent media-buying operation Horizon Media plans to test a local-TV audience measurement technology from Comscore, the latest big advertising or media entity to enlist a Nielsen rival for the purpose of counting TV viewers. Horizon plans to examine Comscore's local TV solution to see if it could serve as a new benchmark for advertising transactions...
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